Remaining month, Deezer reported its first sure money waft in 2024, marking a vital milestone in its historical past. Because the track streaming platform nears profitability, it’s launching new options to distinguish itself within the extremely aggressive marketplace.
On Wednesday, Deezer introduced a number of options geared toward offering listeners with a extra personalised enjoy. Those come with a customizable set of rules, per thirty days recaps, common sharing, and extra.
Maximum significantly, Deezer believes its customized set of rules will distinguish itself since listeners can totally personalize their suggestions with out restriction.
Beginning this month, customers can manually regulate the really useful songs, playlists, albums, and artists, utterly controlling their track discovery enjoy.
Whilst competition like Amazon Track, Apple Track, and YouTube Track permit customers to dislike or cover songs to cut back them from being steered, Deezer takes this a step additional via enabling customers to completely exclude songs, artists, and even complete playlists and albums via the brand new “Set up My Suggestions” segment.
Deezer additionally offered a “dislike” button to pair with the prevailing “like” function. Customers can now specific their disapproval of songs via tapping the center image crossed out, indicating to the set of rules that they don’t need suggestions for that observe once more.
Different new options geared toward bettering customization come with choices to personalize playlist covers via opting for from more than a few colours and stickers, in addition to customizing the Favorites tab to prioritize albums or artists for more straightforward get admission to. Those options are set to release subsequent month.
Deezer additionally introduced a brand new per thirty days recap function referred to as “My Deezer Month,” which enhances its annual wrap-up, “My Deezer 12 months.”
In early Might, customers will be capable of view more than a few per thirty days statistics, together with their maximum listened-to songs, artists, and genres, at the side of breakdowns in their job, akin to comparisons of overall listening mins to the former month and overall hours spent on their best 3 genres.
This can be a difficult space for Deezer to take on, as Spotify stays the go-to platform for every year recaps. Apple Track debuted a per thirty days model of its Replay function closing yr, but it surely’s unsure whether or not Deezer’s strive can succeed in the similar stage of recognition.
In step with the corporate, there was once a 30% building up in using “My Deezer 12 months” initially of 2025.
Moreover, Deezer introduced a common sharing function. When customers percentage a tune with pals, it takes them to Deezer’s web site, the place they may be able to click on on more than one hyperlinks to services and products the place the tune is to be had, together with Spotify and Apple Track. So although they don’t have a Deezer account, they may be able to nonetheless concentrate to the artist and benefit from the track.
Common sharing launches in past due April.
Despite the fact that Deezer is at the cusp of turning a benefit, it additionally skilled a slight dip in subscribers, from 10 million in 2023 to 9.7 million in 2024. By contrast, Spotify has over 675 million per thirty days energetic customers, together with 263 million paying subscribers.
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