Customers on social media have found out a debatable use case for Google’s new Gemini AI type: casting off watermarks from photographs, together with from photographs revealed by means of Getty Photographs and different well known inventory media outfits.
Ultimate week, Google expanded get entry to to its Gemini 2.0 Flash type’s symbol technology function, which shall we the type natively generate and edit symbol content material. It’s a robust capacity, by means of all accounts. However it additionally seems to have few guardrails. Gemini 2.0 Flash will uncomplainingly create photographs depicting celebrities and copyrighted characters, and — as alluded to previous — take away watermarks from current footage.
New talent unlocked: Gemini 2 Flash type is actually superior at casting off watermarks in photographs! %.twitter.com/6QIk0FlfCv
— Deedy (@deedydas) March 15, 2025
As a number of X and Reddit customers famous, Gemini 2.0 Flash gained’t simply take away watermarks, however try to fill in any gaps created by means of a watermark’s deletion. Different AI-powered gear do that, too, however Gemini 2.0 Flash appears to be exceptionally professional at it — and loose to make use of.
Gemini 2.0 Flash, to be had in Google’s AI studio, is fantastic at modifying photographs with easy textual content activates.
It can even take away watermarks from photographs (and places its personal refined watermark in as an alternative ) %.twitter.com/ZnHTQJsT1Z
— Tanay Jaipuria (@tanayj) March 16, 2025
To be transparent, Gemini 2.0 Flash’s symbol technology function is categorised as “experimental” and “now not for manufacturing use” these days, and is handiest to be had in Google’s developer-facing gear like AI Studio. The type additionally isn’t an excellent watermark remover. Gemini 2.0 Flash seems to battle with positive semi-transparent watermarks and watermarks that canvas massive parts of pictures.
Nonetheless, some copyright holders will indisputably take factor with Gemini 2.0 Flash’s loss of utilization restrictions. Fashions together with Anthropic’s Claude 3.7 Sonnet and OpenAI’s GPT-4o explicitly refuse to take away watermarks; Claude calls casting off a watermark from a picture “unethical and probably unlawful.”
Eliminating a watermark with out the unique proprietor’s consent is regarded as unlawful beneath U.S. copyright regulation (consistent with regulation corporations like this one) out of doors of uncommon exceptions.
Google didn’t right away reply to a request for remark despatched out of doors of ordinary trade hours.
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