Rad Energy Motorcycles has named a brand new CEO, only some days after its earlier chief stepped down. The e-bike corporate has tapped Kathi Lentzsch, who has spent the previous couple of a long time serving to flip round underperforming corporations in each the shopper and B2B areas.
The alternate comes as Rad Energy continues to shift clear of direct-to-consumer in choose of a retail-based method — a metamorphosis in technique that has led the corporate to institute more than one rounds of layoffs over the previous couple of years.
“Rad Energy Motorcycles is at an inflection level, moving from a direct-to-consumer fashion to a extra retail-focused method, and it’s an unbelievable time to return on board,” Lentzsch stated in a remark. “This shift creates new alternatives to achieve extra riders, fortify buyer relationships, and evolve the logo in significant techniques.”
Lentzsch will probably be Rad Energy’s 3rd CEO within the closing 3 years. Phil Molyneux stepped down from the position previous this month. He used to be put in as CEO in 2022 when founder Mike Radenbaugh stepped apart. Radenbaugh began the corporate in 2007.
Rad Energy isn’t by myself in its battle to seek out the proper industry fashion for promoting its electrical motorcycles. Two of probably the most high-profile corporations, Cake and VanMoof, just lately went thru chapter restructurings with a purpose to proceed working. And simply closing month, two others — Electrical Motorcycle Corporate and Integral Electrics — merged.
e-bikes,electrical bicycles,Rad Energy Motorcycles
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