The Lumon Terminal Professional — the pc utilized in Apple TV’s hit collection “Severance” — has seemed on Apple’s retail web page. When buying groceries Apple.com, you’ll see the brand new instrument, embellished with a pink “New” label, while you click on to view the to be had Mac computer systems Apple has on the market from the top-level navigation.
However sorry, “Severance” enthusiasts: The Lumon terminal pc isn’t if truth be told on the market.
As a substitute, its look at the retail web page serves as an commercial for Apple’s streaming provider, Apple TV+, which is to be had as a loose three-month trial with any acquire of a Mac pc. The streaming providing is part of Apple’s rising products and services trade, which grew through 4% in the newest quarter to achieve $26.34 billion, serving to push Apple’s gross margin to the perfect on report.
Given its popular culture attraction, the Cupertino-based tech large has been closely advertising “Severance,” now Apple’s most-watched TV collection ever, with a collection of reputable tie-ins, together with loose e-books on Apple Books, a “Severance” podcast with Ben Stiller and Adam Scott, a LinkedIn profile for Lumon Industries (the fictitious corporate within the display), a “Severance”-themed playlist, an NYC pop-up, and extra.
On Wednesday, the corporate additionally showcased how some of the display’s editors, Geoffrey Richman, makes use of an iMac, Mac mini, and MacBook Professional to paintings at the collection, whether or not on location, at house, or at the pass.
Along the Lumon Terminal Professional record, there’s a hyperlink to a brief movie providing a behind-the-scenes take a look at his modifying procedure.
Apple,Apple television+
Supply hyperlink
